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A sales page is essentially a single web page that
A sales page is essentially a single web page that has the job of promoting and selling your product
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No other products, no adverts, and not even any links
No other products, no adverts, and not even any links to your home page Etc
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The reason for this is that you don't want anything
The reason for this is that you don't want anything to distract them from the product
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This page will typically feature a long narrow page of
This page will typically feature a long narrow page of text that is focused purely on talking about the product and making the reader want to buy it
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They will begin to feel more and more invested in
They will begin to feel more and more invested in the product having spent more time there, and they will grow more interested in what you're selling
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You will then lays the page with buy now buttons,
You will then lays the page with buy now buttons, which will take them to the affiliate check out
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The art is in writing the sales copy in such
The art is in writing the sales copy in such a way as to truly persuade the reader
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So, how do you do that? Here are some key
So, how do you do that? Here are some key tips for making a successful sales page
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The first and most important thing by far is to
The first and most important thing by far is to make sure that you understand the product value proposition and how to leverage this for Success
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Essentially a value proposition is the thing that makes your
Essentially a value proposition is the thing that makes your product desirable
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If the product is a good one, then this should
If the product is a good one, then this should have a strong emotional
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It's a trying to appeal to everyone do this and
It's a trying to appeal to everyone do this and you will end up with a bland product in a bland pitch
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Think about the precise kind of person that you want
Think about the precise kind of person that you want to address then think about how you can reach that person
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So they do this because they're excited about the prospect
So they do this because they're excited about the prospect of something
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They think it will make them feel good or be
They think it will make them feel good or be less stressed, and they're worried
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Or readability readability is also extremely important when it comes
Or readability readability is also extremely important when it comes to selling a digital product from a landing page, in short
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If your website is currently a huge block of text,
If your website is currently a huge block of text, the missus going to put people off reading, remember that attention, spans are shorter on average than they have ever been
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Another powerful trick is to use a narrative structure when
Another powerful trick is to use a narrative structure when we see a story
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We find it very difficult to move on, without reading
We find it very difficult to move on, without reading the whole thing more over
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We find it much easier to relate with what's being
We find it much easier to relate with what's being said on an emotional level
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00:00:00Your sales page
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00:00:04A sales page is essentially a single web page that has the job of promoting and selling your product
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00:00:09That means that you won't feature anything else at all on this page
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00:00:13No other products, no adverts, and not even any links to your home page Etc
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00:00:18The reason for this is that you don't want anything to distract them from the product
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00:00:24You are selling instead
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00:00:26This page will typically feature a long narrow page of text that is focused purely on talking about the product and making the reader want to buy it
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00:00:35As the reader Scrolls down
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00:00:37They will begin to feel more and more invested in the product having spent more time there, and they will grow more interested in what you're selling
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00:00:45You will then lays the page with buy now buttons, which will take them to the affiliate check out
-
00:00:52The art is in writing the sales copy in such a way as to truly persuade the reader
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00:00:57So, how do you do that? Here are some key tips for making a successful sales page
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00:01:02One the value proposition
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00:01:05The first and most important thing by far is to make sure that you understand the product value proposition and how to leverage this for Success
-
00:01:14Essentially a value proposition is the thing that makes your product desirable
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00:01:19If the product is a good one, then this should have a strong emotional
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00:01:24Pull to know your audience the biggest mistake
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00:01:29It's a trying to appeal to everyone do this and you will end up with a bland product in a bland pitch
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00:01:35That won't make a big impact instead
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00:01:38Think about the precise kind of person that you want to address then think about how you can reach that person
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00:01:45Three urgent
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00:01:46See, people don't buy things because they need them
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00:01:50Don't buy things because it makes logical sense
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00:01:53People buy things because they feel this sense of urgency to do
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00:01:57So they do this because they're excited about the prospect of something
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00:02:02They think it will make them feel good or be less stressed, and they're worried
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00:02:06They'll miss out if they don't
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00:02:08Or readability readability is also extremely important when it comes to selling a digital product from a landing page, in short
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00:02:17If your website is currently a huge block of text, the missus going to put people off reading, remember that attention, spans are shorter on average than they have ever been
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00:02:28And a lot of people are going to be pushed for time
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00:02:31Don't make them work to understand your text
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00:02:355 narrative structure
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00:02:38Another powerful trick is to use a narrative structure when we see a story
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00:02:44We find it very difficult to move on, without reading the whole thing more over
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00:02:49We find it much easier to relate with what's being said on an emotional level
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00:02:54Standing out standing out is important in general
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00:02:58People are sick of seeing the same thing over and over again
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00:03:02If you want to sell the most powerful thing you can do is to make your offering really unique and exciting